A woman is encouraging others to share selfies of their side profiles to embrace their big noses.
Freelance journalist Radhika Sanghani created the #SideProfileSelfie campaign in a bid to celebrate larger noses, which she feels lack representation in the entertainment and fashion industries.
SEE ALSO: This app tells you which museum art you look like and it's way too realSanghani told Mashablethat she hated her nose for years, but recently she's begun to alter her "perceptions of beauty" and is growing to "love" her nose.
"It’s been so freeing to not hide from side profile photos anymore and to actually just like my face," says Sanghani. "So what I really want is for women to share their own #sideprofileselfie and start to celebrate their noses."
"I just hope that it helps some of them love their noses and show big noses can be beautiful," she adds.
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Sanghani says the response to her hashtag campaign has been "amazing." She says she's had "so many women" send her their side profile selfies, and many have messaged her privately to say "they love the campaign but don’t feel ready yet to do their own #sideprofileselfie."
"I've actually got really emotional reading these messages because I can completely relate to them all, and I just hope one day these women feel able to own their noses like I have mine," says Sanghani.
Women have been tweeting their side profile selfies using the #sideprofileselfie hashtag.
Twitter user Monique Collins tweeted that the selfie made her "want to love" her nose more.
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"Ever since I was little I've had issues with self-confidence due to my nose," wrote Julie Wiseman.
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One woman who tweeted her selfie said a previous boyfriend had once told her she'd "never be pretty" because of her nose.
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"I have always had issues with this," wrote another woman.
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"Big nose but I'm still lovely," wrote another woman.
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As well as encouraging women to celebrate their noses, Sanghani hopes that the selfies will effect change in Hollywood and the fashion industry too.
"On a wider level I also hope it reaches the fashion and entertainment industries so they start to give more high profile opportunities to larger nosed ladies," she says.
Hear, hear.